Branding 101: What Makes a Brand Powerful
Nov 08
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...
Continue ReadingWhat Makes Gen Z Tick?
Sep 03
It’s 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that you m...
Continue ReadingTake it To-Go: 8 Restaurant Takeout Essentials
Apr 23
The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are now...
Continue Reading6 Reasons You Need a Company Store
Apr 08
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and complet...
Continue ReadingBranding 101: Let’s Talk Logos
Apr 01
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
Continue ReadingThese Are the Tech-Savvy Promotional Products You Are Looking For
Mar 10
Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Oct 23, 2021
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue Reading6 Products to Show Your Support for Breast Cancer Awareness
Oct 09, 2021
Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because it i...
Continue ReadingTake 5 of These Promotional Products for the Medical Field, and Call Me in the Morning
Sep 24, 2021
It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. But...
Continue ReadingThe History of Promotional Products
Jun 07, 2021
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
May 31, 2021
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...
Continue ReadingIt's Party Thyme: 7 Products for Plant Lovers
Mar 13, 2021
In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren’t just beautiful home décor- they’re actually good for your health! Owning indoor...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Jan 22, 2021
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue ReadingCase Study: Keep it Cooler
Nov 25, 2020
Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give their e...
Continue Reading10 Tweetable Quotes for Motivation
Oct 05, 2020
People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...
Continue ReadingCase Study: This Promotional Product is in the Bag
Jul 03, 2020
Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...
Continue ReadingHow to Create Buzz Around a Launch With Promo Products
May 07, 2020
So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this laun...
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